Hansel and Gretel : Consumed

Hansel and Gretel: Consumed from Andrea Zampitella on Vimeo.

Hansel and Gretel : Consumed
“Our kids don’t choose to make food products with tons of sugar and sodium in super-sized portions, and then to have those products marketed to them everywhere they turn.” Michelle Obama, “Let’s Move” Campaign February 2010 Hansel and Gretel consumed combines the traditional Grimm’s fairy tale Hansel and Gretel with a modern day commentary on childhood consumerism. In the US, research from the American Psychological Association (APA) shows that children under the age of eight as unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased. This can lead to unhealthy eating habits as evidenced by today’s youth obesity epidemic. The Journal of the American Medical Association has said that children between the ages of two and seventeen watch an annual average of 15,000 to 18,000 hours of television
Collaboration
Andrea Zampitella
Laura Piraino



Comments are closed.