Happy Homemaker

Happy Homemaker explores the perception of women in American society.  Our attire, and visual aesthetic nods back to the 1950s, when women felt the pressure to marry and live a life bound to the home to become servants to their husbands. The dominant theme promoted in the media was that women should aspire to a domestic life and not to advance their own careers.  The slogan the “happy homemaker”  was idealized in the media, and societal pressures  kept women at home to provide for the family. Happy Homemaker creates tension between attraction and repulsion, domestic comfort and abject fear, constraint and liberation, defeat and triumph.  In this piece we explore our notion of success and the absurdity of our ideals. The piece allows us to reflect upon how much has change since the 1950s, and how much baggage we still hold.



Comments are closed.